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ProWein

International Trade Fair for Wine and Spirits

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Date

15.03.-17.03.2026
Cycle: annually
Year founded: 1994
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Fairgrounds

Messegelände
Dusseldorf
Germany

domain
Organisers

Messe Düsseldorf GmbH

Messeplatz
40474 Dusseldorf
Germany
Fon: +49 211 4560-01
Fax: +49 211 4560-668
[email protected]http://www.messe-duesseldorf.de

Project team

[email protected]http://www.prowein.de
Fon: +49 211 4560-01
Fax: +49 211 4560-668

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Sector focus

Food, Beverage and Luxury Foodstuff (industry 24)

Main offerings

Wine
Spirits
Sales Promotion
Accessories
Software
Champagne
Sparkling Wines
Professional Literature
Services
Delicacies
Catering Trade/Gastronomy
Beverages
Trade
Delicatessen Foods
Luxury Foodstuff
Foodstuff

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Access

Trade visitors

editor_choice

Sponsors

Deutsches Weininstitut GmbH (DWI), Mainz

Statistics

Key figures
3/2025
Present journalists
736, of which from abroad 260
Exhibitors
4.168
Domestic
651
Abroad
3.517
Other represented firms
0
Visitors (number of admissions)
42.000
Domestic
20.634
Abroad
21.366
Space (gross)
155.300
Space (net)
57.360
Special show space
1.050
Exhibitor stand space
56.310
Hall space
56.310
Domestic
11.460
Abroad
44.850
Open air
0
Domestic
0
Abroad
0
Origin of exhibitors 2025 from 65 countries
Argentina73
Armenia24
Australia29
Austria182
Belgium10
Bosnia and Herzegovina6
Brazil8
Bulgaria39
Canada18
Chile53
China, People's Republic13
Costa Rica1
Croatia17
Cyprus12
Czechia3
Denmark14
Estonia4
Finland1
France499
Georgia35
Germany651
Greece95
Guadeloupe1
Hong Kong, China SAR3
Hungary31
India3
Ireland35
Israel3
Italy810
Jamaica1
Japan17
Kazakhstan1
Korea, Republic14
Latvia3
Lebanon3
Lithuania6
Luxembourg5
Mauritius1
Mexico23
Moldova, Republic55
Mongolia1
Netherlands28
New Zealand33
North Macedonia15
Norway5
Panama1
Peru1
Philippines1
Poland18
Portugal262
Romania26
Serbia4
Singapore2
Slovakia3
Slovenia42
South Africa69
Spain573
Sweden7
Switzerland29
Türkiye12
Ukraine21
United Kingdom of Great Britain and Northern Ireland88
United States of America115
Uruguay9
Venezuela1
FKM trade visitor structure
2024
Visitors (number of admissions)
45082
Proportion of trade visitors
95%
Total Germany (%)
44
Bremen
1
Hamburg
3
Lower Saxony
4
Schleswig-Holstein
2
North Rhine-Westphalia
37
Hesse
8
Rhineland-Palatinate
15
Saarland
2
Baden-Württemberg
15
Bavaria
8
Berlin
2
Brandenburg
0
Mecklenburg-West Pommerania
0
Saxony-Anhalt
1
Saxony
1
Thuringia
1
Professional position (%)
36
Managing director, board member, head of an authority etc.
17
Area manager, works manager, plant manager, branch manager, head of public office
12
Department head, group head, team leader
14
Other salaried staff, civil servant, skilled worker
10
Lecturer, teacher
1
Trainee
2
Other position
2
Student
5
Other not gainfully employed
1
Area of responsibility (%)
Management
39
Research and development, design/construction
1
Manufacturing, production, quality control
3
Buying/procurement
20
Finance/accounting, controlling
0
Information and communication technology
0
Personnel administration, administration
1
Sales
19
Marketing, advertising, PR
4
Logistics: material management, storage, transport
1
Maintenance/repairs
0
Other area
5
Student
5
Other not gainfully employed
1
Economic sectors (%)
Specialist Wine, sparkling wine, spirituous beverages
22
Other retail
12
Wholesale/foreign trade (Import/Export)
23
Catering/hotels
16
Manufacturing sector
12
Other
9
Pupil, student
5
other non-professionals
1
Distance to home (%)
up to 50 km
11
more than 50 km up to 100 km
6
more than 100 km up to 300 km
23
over 300 km
60
Foreign origin total (%)
56
EU
63
Other european countries
16
Africa
2
North America
8
South and Central America
4
Middle East
1
South-, East-, Central Asia
5
Australia/Oceania
1
Countries with the highest visitor shares (%)
Netherlands
11
France
7
United Kingdom of Great Britain and Northern Ireland
7
Italy
6
Belgium
6
Size of company/organization (%)
1 - 4
30
5 - 9
13
10 - 49
22
50 - 199
13
200 - 499
7
500 - 999
2
1 000 and more
7
Student
5
Other not employed
1
Influence on purchasing/procurement decisions (%)
decisively
47
collectively
22
in an advisory capacity/organization
15
no
9
Student
5
Other not gainfully employed
1
Frequency of trade fair visits (%)
Previous event
51
Earlier events
51
First visit
31
2.1
Survey conducted by: Wissler & Partner
Copyright AUMA - All information without guarantee

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